Research cited by multiple outlets says TikTok is helping to boost footfall and spending for businesses on the high street. The studies estimate that about six million people dine at restaurants after seeing content on the platform, while roughly 4.3 million shoppers visit and use independent stores that have been featured on TikTok. The reporting frames the figures as a measure of downstream consumer behaviour linked to TikTok exposure, rather than direct sales reported by specific retailers. Across the sources, the shared emphasis is on TikTok’s role in prompting people to seek out local businesses, including independent shops, following videos or recommendations seen online. The available information does not detail the methodology, geography, or time period for the research in the provided excerpts, and no differing figures are reported between outlets. Overall, the articles present a consistent set of estimates indicating significant engagement by users who convert online viewing into offline visits to restaurants and independent retailers.