Rina Lipa, the younger sister of singer Dua Lipa, models for ASOS in a new campaign. Several outlets report that the retailer shares a series of outfits styled by Rina, who is publicly recognized by audiences as a lookalike of her older sister. The coverage frames Rina’s rise in popularity as tied to her fashion presence and social-media visibility, with some descriptions calling her a “Gen Z It Girl.” The ASOS campaign features multiple looks presented by Rina rather than by Dua Lipa. Across the reports, the core details remain consistent: Rina is the face of the online retailer’s campaign, ASOS publishes the images showcasing the styling, and the announcement draws attention to her resemblance to Dua Lipa. The information does not include additional campaign specifics such as the collection name or release dates, and it focuses mainly on the modeling role and the public attention around Rina’s style image.