Cam Smith is trying to attract more of the world’s top golfers to Australia, with a specific focus on persuading Scottie Scheffler to play in the country. Multiple outlets report that Smith is using the theme of Australian culture—described in coverage as “meat pies and flat whites”—as part of his pitch to elite players. The reporting also notes that Rory McIlroy is scheduled to return to the Australian Open later this year, indicating the event already has at least one major international star lined up. Against that backdrop, Smith’s comments frame Scheffler as a further prize for Australian golf audiences and organisers. While the articles describe Smith’s goal and intention to lure Scheffler, they do not indicate that Scheffler has confirmed participation. Overall, the coverage presents Smith’s plan as an effort to build on existing marquee interest in Australia’s major events, particularly the Australian Open, by adding additional high-profile players from the global rankings.