Coles announces a new loyalty offer aimed at competing with supermarket rival Woolworths as reward point programs intensify. The retailer introduces an updated Flybuys scheme, positioning it as a way to increase customer rewards. Coles also promotes the prospect of discounts or savings associated with the program, including a stated potential $100 saving. The announcement is presented as a major push by Coles to attract or retain shoppers amid growing competition between the two supermarket chains. Both outlets report that the move centers on Flybuys and that Coles is framing the offer as a meaningful financial benefit for customers. The sources do not provide additional details such as eligibility criteria, timeframes, or specific terms of the $100 saving. Overall, the reporting indicates that Coles is using loyalty rewards to intensify the competitive landscape with Woolworths, which has its own rewards program.