New UK buy now, pay later (BNPL) regulations come into force as the Financial Conduct Authority (FCA) begins regulating deferred payment credit (DFC), including interest-free plans offered by providers such as Klarna and Clearpay. The FCA says the rules are intended to reduce risks of harm to consumers, following concerns that some customers did not receive sufficient information about DFC agreements and that some lending was unaffordable. The FCA does not seek to ban BNPL outright, and says DFC providers can continue to operate and innovate where appropriate.
For retailers, the change is expected to affect online checkout flows and responsibilities tied to these payment options. The rules require DFC firms to provide clear and consistent information about payment amounts and timing, and what happens if repayments are missed. Providers must conduct affordability checks before lending, and the FCA says these checks apply even to smaller loans, with a “proportional” approach.
In certain higher-value cases, retailers and DFC providers share responsibility, including consumer protections similar to section 75 rights. If consumers face issues, they can use the Financial Ombudsman, and those in financial difficulty are to be redirected to debt support services rather than debt collection.