Multiple Australian outlets report on “limerence,” describing it as an intense, obsessive form of romantic infatuation that is more than a crush but not quite love. The articles say limerence involves strong emotional fixation on another person, typically accompanied by heightened longing and mental preoccupation. While the experience can feel overwhelming, the reporting emphasizes that it is common rather than rare. All three sources cite a prevalence estimate that about 50% of people will experience this kind of obsessive romantic infatuation at least once in their lifetime. The coverage frames limerence as a recognizable psychological pattern that many people may go through during their lives, distinguishing it from longer-term, steadier forms of attachment. The outlets do not claim that limerence is inherently harmful, but they present it as an intense emotional state that people may encounter even if it does not lead to a sustained relationship. Overall, the reporting focuses on clarifying the term and setting expectations that such feelings can be widespread.