Scott-Vincent Borba, a co-founder of e.l.f. Cosmetics and former beauty industry entrepreneur, is set to be ordained as a Roman Catholic priest this week, according to multiple reports. The outlets describe how Borba built the cosmetics brand into a major business and became associated with a high-end lifestyle, but later decided to leave that life behind to pursue priesthood. Several accounts say he traces the start of his change in direction to a spiritual experience that occurred about 12 years ago. Before ordination, he is reported to have been serving in church ministry as a deacon. Some coverage also highlights that Borba has given up wealth and, in at least one report, donated a multi-millionaire fortune to charitable causes while pursuing ordination. Overall, the story centers on the transition from cosmetics executive to Catholic clergy, with the upcoming ordination described as the culmination of a long process of discernment and preparation.