Fanatics is debuting a new marketing campaign, “We’re Still Wearing It,” honoring Lionel Messi ahead of the World Cup final. Multiple outlets report the campaign centers on a film that uses the message “You Can’t Hang It Up While We’re Still Wearing It,” positioning Messi’s continued presence as a reason fans should keep celebrating his national team role. The reporting links the timing to what could be Messi’s final match for Argentina, implying the campaign is framed around the possibility of an end to his international playing chapter. While the articles focus on the campaign’s theme and its connection to the World Cup final, they do not provide additional detail in the provided excerpts about the film’s format, production, release platforms, or whether Messi appears directly in the content. Overall, the sources agree that Fanatics introduces the campaign as a tribute to Messi and launches it immediately ahead of the World Cup final, using the slogan to underscore the idea that his legacy is ongoing rather than concluded.