Multiple outlets highlight prominent Korean cultural moments tied to the 2026 World Cup, focusing on widely recognized public figures and cultural references. Yahoo Sports and Forbes both describe a recap that includes South Korea’s football star Son Heung-min, noting his visibility during the tournament. The coverage also points to BTS, the global K-pop group, as part of the World Cup-era cultural spotlight on Korea. In addition, both sources reference “EJAE,” presented as another notable Korean cultural moment included in the same roundup. The articles also mention that the World Cup context includes major public reaction in Korean soccer history, describing it as one of the biggest outcries in the sport. While the outlets frame the content as a cultural recap rather than a match report, they converge on the same set of recurring themes: Korean public figures (BTS and Son), an additional cultural element (EJAE), and a notable episode marked by strong public backlash within Korean football. The sources do not provide further consistent specifics in the provided excerpts beyond these shared inclusions and the characterization of the public outcry.