Mastercard executive Jill Kramer says artificial intelligence can be a useful tool for marketing teams, arguing that it can help generate new ideas while keeping humans central to the creative process. In her remarks, Kramer frames AI as “an engine” for human creativity and insight rather than a replacement for marketers. She emphasizes that marketers need a broad set of tools to respond to changing customer expectations and competitive pressure, and she positions AI as one of those tools. Across the reporting, the core message is that AI can support marketers by expanding the information and creative options available to them, enabling deeper understanding and better decision-making. The coverage does not cite specific campaign results, metrics, or product announcements in the provided summaries; it focuses instead on Kramer’s viewpoint about how AI fits into marketing work. Overall, the articles present her comments as guidance on using AI to augment human judgment and creativity.