Michaels introduces an AI-powered shopping assistant, “Ask Mike,” to support customers shopping online. The company says the tool is built using Google Cloud’s Gemini Enterprise for Customer Experience. Michaels positions Ask Mike as a way to deliver real-time, personalized creative guidance, helping shoppers find relevant arts and crafts products beyond basic keyword filtering. Retail Dive reports that the assistant is intended to move users past simple search and recommendation approaches, providing more tailored guidance as shoppers browse. PYMNTS also describes Ask Mike as delivering real-time, personalized recommendations and notes that Michaels announced the launch in a news release dated July 21. Together, the outlets describe the same product: a customer-facing AI assistant integrated into Michaels’ online shopping experience, powered by Google Cloud technology and designed to provide customized support to shoppers during product discovery.
Michaels launches Google-powered AI shopping assistant “Ask Mike”
Michaels introduces an AI-powered shopping assistant, “Ask Mike,” to support customers shopping online. The company says the tool is built using Google Cloud’s Gemini Enterprise for Customer Experienc...
- Michaels launches an AI shopping assistant named “Ask Mike.”
- Ask Mike is powered by Google Cloud’s Gemini Enterprise for Customer Experience.
- The assistant provides real-time, personalized creative guidance to online shoppers.
- Michaels positions the tool as a way to go beyond keyword filtering and simple search.
- The launch is announced in a news release dated July 21.
The retailer is positioning the Ask Mike tool as a way shoppers can move beyond keyword filtering and receive personalized recommendations.
3 hours agoArts and crafts retailer Michaels has introduced an artificial intelligence (AI)-powered shopping assistant dubbed “Ask Mike.” Ask Mike was built with Google Cloud’s Gemini Enterprise for Customer Experience and is designed to provide “real-time, personalized creative guidance” to Michaels’ online shoppers, the company said in a news release Tuesday (July 21). “In a digital landscape […] The post Michaels Debuts Google-Powered AI Shopping Assistant appeared first on PYMNTS.com.
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