Sydney Sweeney, 28, appears in a new American Eagle fashion shoot featuring the retailer’s jeans. The reporting describes images shared by Sweeney in which she wears midriff-baring denim as part of the campaign. One article notes that the campaign is occurring after American Eagle reportedly saw sales dip, and it links the timing to the star’s earlier “good jeans” campaign, which is described as controversial in the coverage. Across the sources, the focus remains on Sweeney’s role as a model for American Eagle’s newly promoted jeans and the midriff-baring styling shown in the latest photos. The articles do not provide detailed figures or additional context beyond the claim of a sales decline and the reference to controversy surrounding the earlier campaign. Overall, the combined reporting indicates that Sweeney continues promotional work for the jeans brand while the campaign launch is framed by discussion of prior marketing reactions and sales performance.