The Hong Kong International Film Festival Society (HKIFFS) appoints Fred Tsui as its new executive director, succeeding Albert Lee. HKIFFS says Tsui will begin the role on September 23 and will report to the society’s chair, Dr. Wilfred Wong, and the board. Tsui is described across outlets as a veteran film sales agent and producer, and as the founder and CEO of Moebius Entertainment. He is also cited as a long-time executive at Media Asia, including experience as a sales chief. In his position, Tsui oversees the Hong Kong International Film Festival as well as the society’s year-round activities. Multiple reports also note the timing of the appointment ahead of the festival’s 51st edition, scheduled for next spring. The announcements do not include further details about specific programming changes, organizational restructuring, or goals for the upcoming festival, but they confirm the leadership transition and the start date for Tsui’s tenure.