The Head & Neck Cancer Institute of India (HNCII) launches a nationwide awareness campaign ahead of World Head & Neck Cancer Day on July 24, 2026. The initiative is unveiled at HNCII’s campus in Mumbai and urges citizens to seek timely diagnosis and treatment, with the message that “Delay is the real killer.” HNCII says delayed diagnosis remains a major challenge in cancer care despite advances in treatment. It highlights that head and neck cancers account for nearly 30% of cancers in India, with tobacco use linked to most cases. The institute also cites that about 70% of patients are diagnosed at an advanced stage, which is associated with poorer survival and more complex, costly treatment. The campaign focuses on recognizing early warning signs, including non-healing mouth ulcers, painless neck lumps, persistent difficulty in swallowing, voice changes, and other unusual symptoms. HNCII plans outreach through community programmes, educational materials, digital platforms, and engagement with healthcare professionals. It also announces partnerships aimed at expanding awareness and improving access to early screening and referral, including with Cancer Patients Aid Association (CPAA), Indian Cancer Society (ICS), and dental organisations.