Amazon MGM Studios hires Pia Barlow, previously EVP Originals Marketing at HBO Max, to lead marketing for the studio’s original series. The role is created as a senior position focused on marketing its slate, giving the studio dedicated oversight for original series marketing for the first time, according to both outlets.
Variety reports that Barlow will begin the job on Aug. 3 and will oversee marketing efforts for Prime Video’s U.S. and global original series. Deadline similarly describes her move from HBO Max to Amazon MGM Studios, where she takes the title of VP of Series Marketing.
Both sources state that Barlow will report to Sue Kroll, Amazon MGM Studios’ Head of Marketing (described as global head of marketing in Variety). The announcements indicate Barlow will be responsible for directing marketing strategy and execution across original series released or marketed through Prime Video’s channels. No additional details about specific programs or broader organizational changes are included in the provided coverage.
