Meta CEO Mark Zuckerberg announces a new feature for Meta AI called “Incognito Chat,” described as “completely private.” Meta says the feature is designed so that there is no log of users’ conversations stored on its servers. Messages in Incognito Chat are not saved or added to users’ chat history, similar to an incognito mode used in other AI chatbots.
The announcement follows Meta’s broader privacy and messaging changes, with at least one outlet noting context around encrypted messaging features. However, in the available reports, the focus remains on the promised behavior of Incognito Chat: it prevents server-side conversation logs and does not retain chat transcripts in history.
Meta’s claims are presented as a functional difference from prior approaches, emphasizing the lack of conversation storage and the absence of chat-history persistence. The reports do not provide technical details about how encryption works end-to-end, nor do they describe rollout timing or eligibility. The core message across outlets is that Meta positions Incognito Chat as a privacy-oriented mode for users who want their Meta AI conversations not to be stored by Meta.
