Multiple outlets report that India’s Indian Premier League (IPL) increases sharply in assessed business value, reaching about $20.6 billion and putting it above $20 billion this year. Al Jazeera says the league’s value rises by 11% and strengthens its position as cricket’s leading T20 competition. The Guardian reports similar figures, citing a Houlihan Lokey report that estimates the IPL’s value at $20.6 billion (about £15.5 billion) and attributes the increase to major franchise ownership deals involving two of its biggest teams. The Guardian also states that the IPL’s value grows by 10.3% over the past year and frames the league as one of the world’s most valuable sports brands. According to the same report, the IPL ranks second only to the NFL on a per-match basis globally. While the reported percentage gains differ slightly between outlets, both attribute the increase to the league’s growing brand and economics, and both cite assessment figures grounded in the Houlihan Lokey analysis.
IPL business value rises to about $20.6bn, surpassing $20bn mark
Multiple outlets report that India’s Indian Premier League (IPL) increases sharply in assessed business value, reaching about $20.6 billion and putting it above $20 billion this year. Al Jazeera says...
- The IPL’s assessed business value rises to about $20.6 billion (above $20 billion).
- The increase over the past year is reported around 10–11%.
- Ownership/franchise deals involving two major IPL franchises are cited as a key driver of the jump.
- The Houlihan Lokey report is referenced as the source of the brand/value estimates.
- The report states the IPL ranks second only to the NFL on a per-match brand value basis.
Two big franchise deals power 10.3% increaseIPL second only to NFL in per-match brand valueThe Indian Premier League’s value has surged to an estimated $20.6bn (£15.5bn), boosted by ownership deals involving two of its biggest franchises, according to a report by the investment bank Houlihan Lokey.The T20 competition’s value rose 10.3% over the past year, underlining its position as one of the world’s most valuable sports brands, it said. “On a per-match basis, only the NFL ranks ahead of the IPL globally,” it added. Continue reading...
1 hour agoIndian Premier League cements its place as cricket's number one T20 competition with an 11% rise in value this year.
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