FIFA President Gianni Infantino sets a 19 September deadline for all 211 member federations to decide whether to accept a one-off offer of $20 million each, linked to a proposed FIFA investment structure backed by figures connected to Jared Kushner’s family and investor firm Thrive Capital, as described by multiple outlets. Infantino outlines the plan in a letter to federations, arguing it provides a “singular and unique funding opportunity.”
According to reports, the proposal would create a new FIFA subsidiary with an estimated $20 billion value, where private investors would hold a 20% stake. This subsidiary would run FIFA competitions and events, including the World Cup and Club World Cup. Media coverage also highlights that the scheme faces criticism. UEFA officials and Infantino’s former colleagues criticize the approach, with statements reported that the World Cup is not for FIFA to “sell,” and that the timeline for decisions is rushed.
Overall, sources agree on the key elements: the 19 September deadline, the one-off $20 million offer to each federation, and the broader plan to introduce private investors through a FIFA-controlled subsidiary that manages major tournaments.
