Carling is reducing the alcohol strength of its well-known Black Label lager from 4.0% to 3.4%, according to reporting by the Daily Mail. The change affects the Staffordshire-based brewer’s “famous lager,” which has long been marketed with advertising campaigns associated with drinking Carling Black Label. The outlet says the move is part of the company’s effort to cut costs, though it does not provide additional figures or details about how widespread the reformulation will be. The report frames the update as a “watering down” of the product’s alcohol content compared with the previous level. It also indicates that the beer’s prior alcohol by volume (ABV) was 4.0% before the new formulation is introduced. Based on the available coverage, the main confirmed development is the revised ABV figure for Carling Black Label. No further information is included in the provided material about consumer response, pricing changes, or changes to other ingredients or packaging.