Light co-founders Kaiwei Tang and Joe Hollier discuss their long-running focus on simplifying technology use and building alternatives to mainstream smartphones. The founders describe more than a decade of work culminating in the Light Phone, along with partnerships that have included public figures such as Andrew Yang, Kendrick Lamar, and Pete Davidson. In the coverage, they frame their latest effort as a new flip phone aimed at people who want fewer features and less screen time. The interviews also place Light’s product development within a broader trend of “attention activists,” who argue that Big Tech’s design and incentives contribute to excessive engagement with screens. Rather than targeting conventional smartphone users, the co-founders say their goal is to appeal to an emerging “anti-smartphone” audience seeking simpler devices. The reporting characterizes the company’s approach as consistent with its earlier work on reducing dependence on apps and notifications, while the new device reflects continued effort to offer constrained mobile functionality.