Reformation Inc., a sustainable womenswear brand backed by private equity firm Permira, begins trading on the NYSE under the ticker REF after pricing its initial public offering at $15 per share, which is at the low end of its previously marketed range. The company priced its IPO on Wednesday and is set to start trading on Thursday, July 30, with the offering expected to close on Friday, July 31. In total, Reformation sells 14,062,500 shares, made up of 9,478,821 newly issued shares from the company and 4,583,679 shares sold by existing stockholders. Reformation expects to raise about $210.9 million from the IPO. Reports indicate the stock opens at the IPO price on its trading debut. Permira is listed as holding a 49.2% stake after the offering, with its ownership potentially decreasing to 46.9% if underwriters exercise options to purchase additional shares. The company’s SEC filings also state that Permira maintains significant influence over Reformation’s decisions, including matters requiring stockholder approval.
Reformation begins trading on NYSE after $210.9 million IPO priced at $15
Reformation Inc., a sustainable womenswear brand backed by private equity firm Permira, begins trading on the NYSE under the ticker REF after pricing its initial public offering at $15 per share, whic...
- Reformation prices its IPO at $15 per share, the low end of its marketed range.
- The company begins trading on the NYSE on July 30 under the ticker REF.
- Reformation’s IPO includes 14,062,500 shares total: 9,478,821 issued by the company and 4,583,679 sold by existing stockholders.
- The offering is expected to raise about $210.9 million, and is scheduled to close on July 31.
- Private equity firm Permira holds about 49.2% of the company after the IPO, with ownership potentially reduced to 46.9% if underwriters buy additional shares.
The womenswear brand raised $210.9 million in its IPO, pricing at the low end of its projected range
1 hour agoReformation Inc., a sustainable womenswear brand backed by private equity firm Permira, opened at its IPO price in its trading debut Thursday, after the company raised $210.9 million in a listing that priced at the bottom of its marketed range.
2 hours agoShares of Reformation Inc. are expected to debut on the New York Stock Exchange (NYSE) today. Late yesterday, the sustainable womenswear brand priced its initial public offering at $15 per share, the low end of an earlier projected range. Here’s everything you need to know about Reformation’s IPO and stock listing. What is Reformation? Yael Aflalo founded Reformation in Los Angeles in 2009. Since then, the company has opened over 70 stores in the United States, Canada, France, and the United Kingdom. Private equity firm Permira has owned a majority stake in the company since 2019. In its filing with the Securities and Exchange Commission (SEC), Reformation said the firm would still have “significant influence” over it, “including significant influence over decisions that require the approval of stockholders, which may be inconsistent with the interests of our other stockholders.” According to Reformation’s SEC filing, Permira will own 49.2% of the company’s stock. Aflalo stepped down in mid-2020 in response to accusations of racism within the company—one of many such instances for “Girl Bosses” in response to the Black Lives Matter movement. Hali Borenstein, then the company’s president, took over the role of CEO. The Aflalo Family Trust is set to own about 19.8% of Reformation’s shares. When is the IPO for Reformation? Reformation priced its shares on Wednesday and is set to begin trading today, Thursday, July 30. The offer is expected to close tomorrow, Friday, July 31. The trading start time has not been announced as of this writing. We’ll update this post when trading begins. What is the stock ticker for Reformation? Reformation’s stock will trade on the NYSE under the ticker REF. What is the IPO share price of Reformation? The company’s share price for the IPO is $15. In its IPO announcement on July 20, Reformation had estimated the price to be between $15 and $17. How many Reformation shares are available in its IPO? There will be 14.06 million common stock shares available. Reformation is offering 9.48 million common stock shares, while existing stockholders are selling another 4.58 million common stock shares. Reformation is also giving its underwriters, including J.P. Morgan and Morgan Stanley, 30 days to purchase up to 2.11 million shares. Permira’s holdings will drop to 46.9% if the underwriters take full advantage of the offer. How much will Reformation raise in its IPO? Reformation expects to make $210.94 million in its IPO.
5 hours agoLOS ANGELES, July 29, 2026 /PRNewswire/ -- Reformation Inc. ("Reformation"), the global womenswear brand, today announced the pricing of its initial public offering of 14,062,500 shares of its common stock at a public offering price of $15.00 per share. Reformation is offering 9,478,821...
19 hours ago
Jersey Mike’s seeks up to $1.09 billion in IPO as roadshow begins
Jersey Mike’s Subs Inc. and its shareholders are pursuing an initial public offering that could raise up to $1.09 billio...
US sanctions entities supporting Iran’s Mahan Air in multiple countries
The United States issues new Iran-related sanctions targeting what it describes as global support networks for Mahan Air...
Assam floods kill dozens as hundreds of thousands remain affected, relief and damage assessment continue
Floods in Assam are affecting multiple districts, with death tolls reported as rising over successive days and then stab...