Jumia Technologies AG says it plans to reduce staff by an initial 10% as it implements artificial intelligence across its operations. Chief Executive Officer Francis Dufay, speaking to Bloomberg from Abidjan, says the job cuts are part of the company’s broader effort to deploy AI “across departments,” including areas such as logistics, finance, and marketing. Bloomberg reports the workforce targeted is roughly 2,000 employees, implying about 200 roles are affected in the first round. The Next Web adds that the AI rollout is occurring across multiple functions and frames the restructuring effort alongside a push for profitability. According to TNW, Jumia’s stated goal is to become profitable by the end of the year. TNW also notes that the company’s headcount has already declined significantly since 2022, meaning the planned cuts come after an earlier downsizing period. Across the reports, Jumia does not present specific details on which roles or locations are impacted, but it links the changes directly to AI adoption and company performance targets.