Multiple Australian outlets report that the packaging industry is introducing a range of new products designed to reduce or eliminate single-use plastic packaging such as bubble wrap. The articles describe efforts by packaging manufacturers to develop alternative protective materials and formats for shipping and consumer deliveries, aiming to maintain cushioning and protection while cutting down on plastic waste from home use. While the outlets focus on the availability of these alternatives, they also note that the sector is seeking assistance from government to support broader adoption. The reporting says industry groups want policy backing and help addressing challenges such as cost, supply and infrastructure needed to scale alternatives. Across the sources, the central theme is that substitute packaging options are emerging, but widespread transition depends in part on public-sector support. The articles present the developments as part of a wider push to reduce single-use plastics, rather than as a single product replacing bubble wrap immediately.