Some visitors and commentators describe St Tropez, a longtime symbol of glamour on the French Riviera, as having changed in recent years. Across the accounts referenced, critics say the town has become overly crowded and more focused on influencers, rather than the celebrity-driven luxury it is known for. The complaints also extend to the beach club scene: commenters argue that high-priced venues are not worth the cost and describe them as “scams.”
These sources characterize St Tropez as increasingly difficult to enjoy due to foot traffic and crowded public areas, with the atmosphere portrayed as less exclusive than in the past. While the referenced articles emphasize negative impressions from certain travelers, they do not provide detailed figures, investigations, or corroborating evidence that would confirm specific claims about pricing practices. Overall, the reports present a consistent theme of dissatisfaction from some visitors, contrasting the destination’s earlier reputation for glamour with what they describe as an overhyped and commercialized experience today.