Reliance Retail acquires Furrl’s AI styling engine and commerce app, according to Business Line and The Hindu. The companies announce the acquisition as Reliance Retail expands its digital and technology capabilities in shopping and customer experience. Furrl’s platform combines an AI-based styling engine with a commerce application, designed to help users discover products and improve their purchasing journey. While both reports confirm the acquisition and identify the assets involved—the AI styling engine and the commerce app—the available summaries do not specify the deal value, payment structure, or integration timeline. Neither outlet’s provided text includes detailed information on management changes, customer impact, or the geography and scope of operations. The acquisition is presented as a step by Reliance Retail to build out technology-led retail offerings, leveraging Furrl’s existing product and AI capabilities.