Jaded London, a UK fashion label, is reported to have had an advertisement banned after it was found to be glamorising smoking. The advert features a woman in a pink backless mini dress holding a cigarette between her fingers. The report says the ad ran earlier this year and became subject to regulatory action on the basis of its portrayal of smoking. While Jaded London has been described in media coverage as popular among celebrities such as Taylor Swift and Beyoncé, the decision focuses specifically on the content of the advert and how it presents smoking. The ban reflects a ruling that the promotion did not meet standards for advertising that depicts or encourages tobacco use. The outlets do not provide further details on the precise regulator, the full ruling, or whether the brand has appealed or changed its campaign, but they agree that the decision is tied to the cigarette imagery shown in the advertisement.