Disney is exploring a free, ad-supported streaming service, according to remarks by CEO Josh D’Amaro. He says the company could broaden its audience by offering content to price-sensitive viewers and use the free tier as a way to drive demand for Disney+ subscriptions.
The discussion comes as Disney increasingly leans on advertising to support streaming profitability. CNBC reports that the company is considering a model in which ads play a larger role in helping streaming businesses generate returns.
In a separate development, Disney says it has sold out its Super Bowl advertising spots. The company’s statements link the Super Bowl outcome and the broader shift toward advertising-driven economics for streaming. Taken together, the reports describe a strategy that combines a potential lower-cost entry point for streaming with continued reliance on ad inventory to monetize viewership.
The company has not provided further details on timing, pricing, or the structure of the proposed free tier beyond describing its intended purpose and advertising component.
