A Kroll report projects Shah Rukh Khan to dethrone Virat Kohli and become India’s most valuable celebrity brand in 2025. The report places Kohli, previously top-ranked, below Khan in the overall brand-value ranking for the year. It also ranks Alia Bhatt among the top names, placing her in sixth position with an estimated brand value of $93.9 million. The coverage across sources highlights that the 2025 rankings reflect a shift in the leading celebrity brand in India, with Khan taking first place and Kohli moving out of the top position. The report additionally notes the relative standing of female celebrities, with Bhatt identified as the highest-ranked woman in the list based on the reported figures. Overall, the news focuses on changes in estimated brand value for major public figures and the resulting shift in ranking for 2025, as compiled by Kroll.