Prime Minister Narendra Modi on Thursday urged people to mark National Handloom Day on 7 August by promoting India’s handloom heritage on social media. In a video message posted on his Instagram handle, he asks citizens to share videos featuring their favourite handloom products, including “Get Ready With Me” (GRWM) style videos, and to use the hashtag #NationalHandloomDay. Modi’s appeal also highlights the potential of such posts to draw attention from people in other countries to Indian handloom. He frames the initiative as a way to support weavers and small traders and to encourage financial benefit for small enterprises. The messages also reference the historical context of 7 August 1905, when the Swadeshi Movement against the British was launched, describing how the country united at the time. Modi calls on people to celebrate the day with fanfare and to buy handloom products as part of the effort to promote self-reliance and strengthen livelihoods in the sector.