Multiple reports say advisers in No 10 have urged the new Prime Minister to adjust his social media style to reach a wider audience. The outlets describe internal guidance from social media experts suggesting he should tone down what they characterize as a “blokeish” or “laddish” approach in videos shared online. In particular, the guidance includes dropping references to football and pub culture that are said to feature in his content. The reports frame the move as an effort to broaden appeal rather than to change political positions, emphasizing the role of tone and presentation in social media strategy. The coverage does not provide further details on any formal agreement or specific changes beyond the call to reduce the football and pub references and to present in a more general way. It also does not quantify how advisers reached their conclusions or whether the Prime Minister has already implemented the suggested edits. The story, as presented by the sources, focuses on messaging and audience targeting through social media rather than policy announcements.