Whatnot, a live commerce platform, raises $545 million in a Series G funding round, according to company statements reported by multiple outlets. The new round nearly doubles the company’s valuation, bringing it to $20 billion. PYMNTS reports that the funding is announced in a press release emailed on Aug. 7, describing the goal of using the capital to expand Whatnot’s live commerce operations. Fortune similarly frames the round as a major valuation milestone, highlighting that the increase is occurring at a time when venture investment is widely directed toward AI-focused companies.
The articles also note that Whatnot previously reached a valuation of $11.5 billion in an October 2025 Series F round. With the Series G, the company’s valuation rises sharply from that earlier figure. While the coverage centers on the size of the round and the resulting valuation, it does not provide additional details about investor identities, specific product plans, or timelines beyond the stated intent to accelerate expansion of its live commerce platform.
