Ahead of the November state election, candidates are intensifying efforts to win influence on social media, as online platforms become a key battleground for political reach and engagement. Multiple outlets report that Jess Wilson is working to reverse long-standing Labor dominance on social media for the Spring Street contest. The reporting frames the campaign as a response to the perceived imbalance in online visibility, with Wilson aiming to increase her profile, grow supporter interaction, and strengthen the reach of campaign messages. The articles describe social media strategy as increasingly important to election campaigning in the lead-up to polling day, with competition extending beyond traditional campaigning into platforms where audiences consume political content and discussions unfold in real time. While details of specific tactics are not provided in the shared excerpts, the consistent theme across sources is that the contest for online prominence is accelerating as the election approaches, and that Wilson’s campaign is explicitly focused on shifting current online momentum. The coverage reflects a broader pattern of political parties and candidates treating social media as both a campaigning channel and a measure of public attention.