SpaceX CEO Elon Musk tells employees that the company plans to train its Grok AI model using internal SpaceX data, including information created by staff. Speaking at a company town hall, Musk frames the effort as a way to help Grok develop “human-aligned values” by learning from the aerospace workforce’s work and ideas, and he tells employees that, in effect, they are the model’s “parents.”

The outlets report that SpaceX has not provided detailed information about what specific categories of data would be included, such as the extent of workplace communications, software logs, or performance-related metrics. Business Insider notes that the approach reflects a broader industry shift as companies seek additional, real-world data to improve AI performance on practical tasks.

The coverage also places SpaceX’s move in context of earlier similar efforts by other technology companies. Business Insider says Meta faced employee backlash after launching an internal-data AI initiative, which was later paused following exposure of private conversations and performance information. SpaceX’s plans come as the company expands Grok-related capabilities, including a newly launched Grok Bot and ongoing efforts to broaden its AI tooling with xAI integration.