Gucci holds a Cruise 2027 fashion show on New York’s Times Square, turning part of the public area into a runway for its first Cruise collection by designer Demna, according to multiple outlets. The event features models and celebrity guests including Cindy Crawford and former American football quarterback Tom Brady, who walk alongside other high-profile participants such as Paris Hilton. Coverage describes the show as star-studded and notes that Gucci uses the Times Square setting to present the new collection to a global audience.
Channel NewsAsia adds broader business context, saying Gucci’s Cruise event comes as parent company Kering looks to revive the flagship brand. While the headlines focus primarily on the fashion show and celebrity turnout, the sources agree on the core elements: Gucci’s Times Square takeover, Demna’s Cruise debut, and the presence of Crawford and Brady on the runway.
