Google’s Pixel 11 advertising campaign features a previously unseen fitness tracker with a small display, appearing in multiple ads. The device design is reported to resemble Fitbit’s Charge-line style and the Fitbit Air, but the presence and placement of a screen distinguish it from some existing models.

Both outlets say the repeated appearance of the tracker has led to speculation that Google may be preparing another Fitbit-branded or related wearable. Neither report indicates that Google has officially confirmed the item as a real, upcoming product, and the company does not appear to have publicly identified the tracker.

The coverage differs mainly in emphasis: NDTV highlights the uncertainty around whether the wearable is a forthcoming retail device versus a component of the marketing creative. Android Authority likewise focuses on the mystery and what it could imply, while stopping short of confirming that a new product is in development.