Albertsons Companies says customers using its AI-powered online shopping assistants are buying more, leading to higher average order values among early adopters. The company reports that online shoppers who engage with the AI tools increase the size of their baskets almost immediately after adoption.
According to accounts published by different outlets, Albertsons is framing the development as a practical, near-term result amid ongoing uncertainty about the economics of AI in retail. The Wall Street Journal describes the change as a “small win” tied to improved online shopping performance, while PYMNTS reports a quantified early impact: a 26% increase in basket growth among the first users of the AI shopping experience. Both reports attribute the findings to statements by Albertsons executives discussing observed customer behavior, though neither source provides detailed methodology in the excerpts.
Overall, the outlets align on the core point that AI assistants are associated with larger purchases online for users who start using them, but they emphasize different aspects—general impact versus a specific early-adopter figure.
