Neutrogena responds after Hayden Panettiere’s death amid postpartum depression deal controversy

PR pros said Neutrogena responded too late, took too little responsibility, and scored an own goal by disabling comments on its Instagram statement.

The actress said in an interview months before her death that the company had cut ties with her after she discussed suffering from postpartum depression.

The skincare brand admitted in a statement that it made the late actress ‘feel unsupported during a very difficult time.’

Panettiere worked closely with Neutrogena from 2005 to 2015 as a spokesperson and became a prominent face of the U.S. cosmetics brand.

Late actor in May said beauty brand cut off its relationship with her after she spoke out about postpartum depressionThe beauty brand Neutrogena has acknowledged making its former ambassador Hayden Panettiere “feel unsupported during a very difficult time” – alluding to when the late Hollywood actor said the company severed ties with her after she spoke about enduring postpartum depression (PPD).Neutrogena issued a statement addressing the situation four days after the 36-year-old actor was found dead at an apartment complex in Greenville, South Carolina. Continue reading...

Neutrogena has issued a statement acknowledging it made actress Hayden Panettiere, who died Sunday, feel "unsupported," after facing days of backlash over her 2015 firing from the company.

Neutrogena apologized for making Hayden Panettiere feel unsupported after ending its longtime partnership with the actress during her postpartum depression battle.

'We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time.'

The skincare brand released a statement saying it ‘understood that we made her feel unsupported during a very difficult time’.

The skincare brand has responded to mounting backlash following the death of former brand ambassador Hayden Panettiere

The skincare brand released a statement saying it ‘understood that we made her feel unsupported during a very difficult time’.

The actress claimed that Neutrogena dropped her as an ambassador after she spoke out about her experiences with postpartum depression

Hayden Panettiere at the premiere of Blonde in 2022The beauty brand Neutrogena has spoken out after the death of Hayden Panettiere led to it facing renewed scrutiny.Following the news of Hayden’s death over the weekend, a number of her past interviews and comments about the difficulties she faced during her time in the spotlight have resurfaced.Among these were claims in her 2026 memoir that Neutrogena had “cancelled” her “long-standing contract” with them after she shared her experiences of post-natal depression in the wake of the birth of her daughter Kaya in 2014.During an appearance on Jay Shetty’s podcast in May, Hayden also alleged that she was told that speaking about her post-partum depression experience had violated a “morality clause” in her contract with them.She claimed: “Neutrogena was a huge part of my life. I had the morals clauses, they caught absolutely everything. And of all the things that they would fire me over, this is the last thing that I thought they would ever fire me for.“When I got that call that Neutrogena wanted to fire me over that, my representative at the time said, ‘That’s illegal. You can’t do that’. Even though she saved the day that year, I knew that that was going to be it. I was not going to be invited back the next year.”On Thursday – a day before what would have been Hayden’s 37th birthday – Neutrogena said in a statement: “We are deeply saddened by Hayden Panettiere’s passing.“For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be.“Hayden’s courage in sharing her challenges helped inspire important conversations and awareness. We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for post-partum depression. We will share more details with this community when plans are in place.”They insisted: “Out of respect for Hayden’s family and loved ones, we did not want to speak out so soon following her passing. Everyone at Neutrogena extends their deepest condolences to Hayden’s family and all who loved her.”View this post on InstagramHayden, who began her professional acting career when she was just five years old, was best known for her work in the TV series Nashville and Heroes, as well as her performances in the Scream franchise.Following the news of her death, many of those who knew and worked with Hayden have been paying their respects in emotional tributes, remembering her as an “amazing talent” and “an incredible light and force of nature”.She is survived by her 11-year-old daughter, Kaya.READ MORE:Remembering Hayden Panettiere With 11 Of Her Biggest On-Screen RolesHayden Panettiere’s Ex-Boyfriend Was At Her Apartment When She Died, Police ClaimMelissa Barrera Says Hayden Panettiere 'Showed Up For Me When No One Else Did'

'This is not what Neutrogena stands for'

Brand admits it made the late actress feel 'unsupported' after terminating her contract following her public comments about postpartum depression.

Neutrogena faces flak after Hayden Panettieres death It has now issued a statement

‘We made her feel unsupported during a very difficult time,’ the company admitted

After Hayden Panettiere's death, fans resurfaced her claim that Neutrogena had fired her in 2015 over her comments about postpartum depression.

Neutrogena responded Thursday to mounting backlash over its alleged treatment of its former ambassador Hayden Panettiere, saying on an Instagram post that the company understands it “made her feel unsupported during a very difficult time.”

In recent interview, Panettiere said that the global skincare brand ended their 10-year partnership after she opened up about postpartum depression

The company had faced boycott calls over its treatment of the star.

Hayden Panettiere's death prompted Neutrogena to reflect on their handling of her postpartum depression comments years ago.

‘We made her feel unsupported during a very difficult time,’ the company said

"This is not what Neutrogena stands for or who we want to be," said the brand in acknowledging that Panettiere felt unsupported after revealing her struggle with postpartum depression.

Neutrogena, the popular cosmetics and skin care brand, has issued a statement following the death of Hayden Panettiere, who served as a spokesperson and brand ambassador for the company for nearly a decade during the height of her career. Panettiere’s death ignited widespread backlash against Neutrogena across social media due to comments the actor made […]

Neutrogena has addressed backlash against the company following the death of actress Hayden Panettiere, who died Sunday at age 36.

Panettiere previously claimed the beauty brand canceled its deal with her after she was open about her postpartum depression.

In the months before her death, Panettiere spoke about the skincare brand ending her contract after 10 years following her comments about mental health made on live TV

Hayden Panettiere said Neutrogena tried to drop her after she discussed postpartum depression. Now fans want a boycott.

Panettiere had appeared in multiple Neutrogena campaigns and served as a brand ambassador before the partnership came to an end in 2016.

In the months before her death, Panettiere spoke about the skincare brand ending her contract after 10 years following her comments about mental health made on live TV

In the months before her death, Panettiere spoke about the skincare brand ending her contract after 10 years following her comments about mental health made on live TV

Actress Hayden Panettiere faced criticism after Neutrogena reportedly terminated their long-standing partnership. This news came shortly after she shared her struggles with postpartum depression. For over a decade, Panettiere had been associated with the beauty brand, and her frank discussions on motherhood ignited fervent conversations online. This incident underscores society's complex response to women openly addressing mental health challenges.