Peacock, NBCUniversal’s streaming service, is increasing subscription prices for both new and existing customers following the platform’s first profitable quarter. The changes apply across Peacock’s plans, with additional timing differences depending on whether subscribers are new, returning, or already paying customers.
Variety reports the move as the streamer’s fourth price increase in four years, linking the hikes to Peacock reaching profitability for the first time. The Hollywood Reporter similarly describes the new round of increases as another step in adjusting subscription rates for new and returning customers after the company posts its first quarterly profit.
Both outlets describe the same overall action—price increases across Peacock tiers—while differing mainly in emphasis: Variety highlights the frequency of past increases and the rollout dates for current subscribers, while The Hollywood Reporter focuses on the connection to Peacock’s recent first-quarter profitability and the broad impact on new and returning customers. The price adjustments take effect in phases based on billing cycles and customer status.
