A 32-second promotional clip for “Jailer 2” features actor Rajinikanth and Shamna Kasim and has drawn online flak over how the lyrics are pronounced in Malayalam. The promo is for the song titled “Ala Bolelo.”

NDTV reports that viewers and critics describe the pronunciation as “irritating” or “really irritating.” The outlet notes that the full song is scheduled to be released the following day, after the short promotional teaser circulates. While the controversy centers on language delivery in the clip, both coverage pieces present the issue as a reaction to the promo rather than a complete assessment of the final track. No official response is included in the reports. The story is framed around audience criticism linked specifically to the Malayalam pronunciation heard in the teaser.