Scientists and other medical commentators warn about a viral online trend often referred to as “voicemaxxing,” in which young men try to deepen their voices through exercises—commonly described as “neck crunches.” The concern is that people may be performing potentially harmful movements without understanding the risks to their throat, neck, or vocal structures.

The outlets reporting on the trend describe it as being driven by appearance and social motivations, including claims that a lower voice may be seen as more attractive. They also note fears that the practice could lead to lasting injury, rather than only temporary voice changes. While the reports largely focus on safety concerns, they present limited additional detail on the specific medical evidence behind the warnings or the prevalence of injuries linked directly to the trend.