Amazon’s Best in Tech Survey, based on more than 40,000 responses across major consumer electronics categories, finds that AI features are a key factor for smartphone purchases among 82% of Indian consumers. The survey also shows that consumers increasingly consider higher-priced options for their next phone, with about one in three respondents looking at budgets of Rs. 50,000 or more.
Across outlets, the survey results highlight that battery life remains central to buying decisions. Battery is described as the most wanted phone quality, and also the most common reason people feel a product falls short. Times of India adds that performance and camera also rank highly among decision drivers, while battery is the top complaint. NDTV and Times of India both report that battery is the dominant issue, and that consumers are paying attention to key product fundamentals alongside newer AI-related features.
The outlets differ mainly in emphasis: NDTV focuses on AI as a baseline expectation and the broad pricing breakdown, while Times of India provides additional detail on how performance, battery, and camera influence choices and notes the role of reviews over discounts.
