Sony Pictures Television acquires a majority stake in 32 Flavors, the unscripted production company founded by Alex Baskin. The Hollywood Reporter and Deadline both report the transaction, with Deadline describing it as part of Sony Pictures Television’s push to expand in unscripted programming. 32 Flavors is known for producing “Vanderpump Rules” and “The Valley.” Deadline adds that the company was established in 2023 after Baskin exited Amazon-owned Evolution Media, where he previously served as President. Both outlets state that Baskin will continue to lead the business, with The Hollywood Reporter specifically noting he remains CEO following the deal. The reports do not specify the size of the stake or the financial terms. The acquisition places 32 Flavors under Sony Pictures Television’s control as a majority-owned subsidiary, while retaining Baskin’s ongoing executive role.
Sony Pictures Television buys majority stake in 32 Flavors, producer of Vanderpump Rules and The Valley
Sony Pictures Television acquires a majority stake in 32 Flavors, the unscripted production company founded by Alex Baskin. The Hollywood Reporter and Deadline both report the transaction, with Deadli...
- Sony Pictures Television acquires a majority stake in unscripted producer 32 Flavors.
- 32 Flavors produces “Vanderpump Rules” and “The Valley.”
- 32 Flavors was founded by Alex Baskin.
- Alex Baskin continues as CEO of 32 Flavors after the deal.
- The reports do not publicly detail the financial terms.
Founder Alex Baskin will continue as CEO of the company.
3 months agoEXCLUSIVE: Sony Pictures Television is entering a new era in unscripted programming after acquiring a majority stake in Vanderpump Rules and The Valley producer 32 Flavors. The company, which was founded by and run by Alex Baskin, was established in 2023 after he exited Amazon-owned Evolution Media, where he was previously President. The deal has […]
3 months ago
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