Several major outlets are convening a second conference focused on how marketers are using AI in practice. On Sept. 24 in New York City, Digiday, Glossy and Modern Retail will host “AI Marketing Strategies: From experimentation to execution,” bringing together brand leaders, agency executives, analysts and technology providers.
The event comes after a period in which many marketers were described as moving beyond initial AI experimentation toward more defined strategies and operational tactics. One source frames the shift as AI taking a more prominent role in marketing workflows, including increasing interest in “agentic” approaches. Another source emphasizes that the program is designed to examine what is actually working as AI reshapes marketing rather than focusing solely on early pilots.
Across the available coverage, the shared angle is the practical progression of AI adoption and the industry gathering to compare results, lessons learned and implementation approaches among different participants, including both brands and service providers.
