A Canadian couple operating a hat business in Ottawa market “Lake Ontario” caps shortly before and after President Donald Trump signs an order to change the lake’s name on U.S. maps. Multiple outlets report the products appear soon after the naming action, linking the timing of the marketing push to the federal decision.
The business, Jackpine, began selling the hats online and quickly attracted demand. Bloomberg and Canadian outlets describe the company as a husband-and-wife team that launched the “Lake Ontario” design and started taking orders in response to the broader political developments. The Financial Post and National Post say the company took roughly 100 orders soon after the product launch.
Across the coverage, the central angle is the same: the hat maker sees the name-change effort as both a political flashpoint and a sales opportunity. The reports emphasize the rapid timing between Trump’s order and the retailer’s online promotion, without detailing any official coordination with government action.
