Google is overhauling its paid AI subscription lineup, adding a new entry tier and adjusting pricing across the top plans. Multiple outlets report that a new “AI Ultra” plan starts at $100 per month. Alongside the new tier, Google cuts the price of its higher-end Ultra subscription from $250 to $200 per month. In addition to the pricing changes, the update includes feature additions and upgrades across the overall set of paid plans. Digital Trends reports that the changes include access to new AI models and improvements such as a smarter Gmail inbox, along with YouTube Premium perks. ZDNet also notes that the AI Plus and Pro plans receive benefits as part of the restructuring, though the specific details vary by tier. Overall, the updates position the revamped lineup as a broader set of options spanning a $100 AI Ultra tier at the lower end and a reduced-price top Ultra tier, with additional enhancements distributed across Plus and Pro subscribers as well. The changes are reported as part of Google’s I/O 2026 announcements.