The One Club for Creativity announces that Apple is the first brand to be inducted into its newly created “Brand Hall of Fame.” The organization, a U.S. non-profit focused on advertising and design, cites Apple’s consistently strong marketing as the basis for the selection.
The announcement follows the One Club’s long-running focus on creative individuals. The Creative Hall of Fame has honored people for more than six decades, including Steve Jobs, who was posthumously inducted in 2012. Apple’s work has also been recognized through the One Club’s Penta Pencil design awards, according to one source. MacRumors highlights well-known Apple advertising campaigns such as “1984,” “Think Different,” the “iPod silhouette” ads, “I’m a Mac, and I’m a PC,” and “Shot on iPhone.” Across outlets, the central point is the same: this is the first time the Creative Hall of Fame introduces a brand-focused honor. The only variation is emphasis—Apple’s overall marketing legacy versus specific campaigns and ad history.
