Instagram announces new steps to make AI-generated profiles clearer and harder to mistake for real people. The platform says users do not like discovering that human-looking accounts are actually AI-created, and it is adjusting how those profiles are identified.
In particular, Instagram renames its existing “AI creator” label to “AI-generated profile.” The change is intended to improve visibility by using more direct wording when a profile represents an AI-generated person rather than a real human. The Verge and PYMNTS both report that Instagram frames the update as part of broader efforts to respond to the growth of fake AI influencer accounts that have become more difficult to spot.
Both outlets also describe the update as a user-focused clarification, emphasizing that Instagram is responding to feedback and increasing transparency rather than changing how AI accounts are created. Details beyond the label wording, such as enforcement timelines or additional verification measures, are not fully specified in the shared excerpts.
