The B.C. Lions face online backlash after their social media team posted a message following a win over the Ottawa Redblacks. Some viewers react negatively, arguing the post’s humour does not land as intended.

Global News reports that the Lions’ attempt at humour after the victory draws critical comments on social media. The Winnipeg Free Press similarly says the Lions’ account is called out for the post, indicating the controversy centers on how the message was received by fans and others online rather than on the outcome of the game.

While the outlets agree the criticism is tied to the Lions’ post, they focus on different parts of the response: Global News emphasizes that reactions suggest the humour “may have missed the mark,” while the Winnipeg Free Press highlights that the team is specifically being challenged over the content after the game.