GoPro founder and CEO Nick Woodman publishes a letter to customers saying the company is still committed to making cameras, following reports that GoPro may be acquired by Starman Optical for about $285 million. Woodman addresses concerns about whether the move would change the products GoPro is known for.
In the letter, Woodman frames camera development as central to GoPro’s identity, describing it as the company’s “core DNA.” He also argues the acquisition positions GoPro to keep investing in its content-creation technology and related tools, rather than stepping away from consumer devices. Both outlets describe the communication as a direct response to the uncertainty created by the proposed deal announced earlier this week.
The coverage focuses on different aspects of the same message: one outlet emphasizes the founder’s promise that GoPro is not “done” with consumer cameras and notes the role the acquisition could play in shaping future product decisions. The other highlights Woodman’s branding-style assurance to customers about continuing to deliver for their “stoke.”
