US tourism groups are trying to win back Canadian travelers after many Canadians stayed away from the United States last year. Both outlets describe the effort as aimed at restoring visitor numbers that dropped amid broader strains between the two countries.

The articles link the tourism challenge to a testy US-Canada trade war, arguing that the dispute undermines efforts to encourage travel. While the details of the trade measures are not emphasized in the provided excerpts, the reporting frames the conflict as creating a less welcoming environment for Canadians considering trips south. In this context, the push by tourism interests is presented as more difficult because negative sentiment can reinforce a preference for alternative destinations.

Across the two sources, the central angle is consistent: tourism groups want to bring Canadians back, but the trade dispute risks hardening Canadian resolve to avoid the US. Neither outlet suggests that a specific policy change has directly caused all travel declines; instead, they present the trade tensions as a contributing factor that complicates recovery efforts.